Develop and grow BetterMe's affiliate direction on TikTok.
Analyze affiliate and campaign performance and optimize the approach.
Drive outreach and collaboration with creators and affiliates.
BetterMe is a global wellness ecosystem empowering millions to become better — physically, mentally, and emotionally. They build what makes people better and keep challenging themselves to inspire others. Over the past two years, the BetterMe team has doubled in size.
Plan, execute, and optimize campaigns across key acquisition channels.
Analyze performance, generate insights, and continuously improve user acquisition and retention.
Take ownership of performance across key acquisition channels.
The Krazy Coupon Lady (KCL) is a female-founder-owned publisher on a mission to be a shopping non-negotiable, unapologetically helping our readers maximize their money, and seize the deal. They are a remote company with employees located across the United States, focused on hard work, humility, and transparency.
Define the end-to-end user acquisition strategy across paid, organic, and product-led channels, ensuring they work together to improve unit economics and reduce blended CAC over time.
Design, build, and optimize referral programs, invite mechanics, and in-product sharing moments to drive product-led growth, leveraging the 5M+ user community as a growth asset.
Serve as the strategic marketing leader within the cross-functional Growth Pod, translating acquisition insights into product roadmap priorities and overseeing performance marketing, SEO, and ASO strategies.
Huckleberry builds life-changing products and experiences, such as its app, to help families unlock everyday magic by combining pediatric expertise with data science, AI, and behavioral science. The company is growing quickly and is trusted by over 5 million families, fostering a culture focused on product-led growth and helping every family thrive.